Hija de Tigre Clothing Store
Hija de Tigre - Retail Store - Completed 2019 - San Jose, Costa Rica.
Taller KEN has designed a new, 4,850-square-foot store for Hija de Tigre, a locally-owned-and-operated women’s clothing retailer, in Escazu, a hip, upscale suburb of San Jose, Costa Rica. The studio renovated an existing building, adding new concrete volumes and updating and defining both facade and interiors with color, as well as designing the interior retail displays and furniture, for the female-owned and female-centric store. Hija de Tigre is run by a mother and her two daughters, with an ethos centered on multi-generational female empowerment.
The existing building already consisted of an agglomeration of volumes. Taller KEN added new volumes, including an exterior elevator core and exterior stair, color-coding both new and old volumes so that the building appears as a cohesive, playful, stacking of boxes which create a play of color throughout the day. The firm cleaned up some of the facades to take away moldings and other interruptions for a cleaner, more defined box, and added colorful, reflective window coverings to hide storage areas. The bright colors, inspired in part by Latin architects Luis Barragán and Ricardo Bofill, create a fresh tropical vibe that reflects the context of Costa Rica, the brand’s millennial clientele, and the merchandise itself.