Large open day-lit spaces with brightly colored elements instill a friendly and enthusiastic approach to exercise. To develop the combination of graphic patterns, materials and textures we worked very closely on brand conception with Milk n’ Cookies, a local design and digit agency. The goal was to create a look and feel in the branding material and physical space that were geared toward adults and young people who are more interested in light cardio fitness and in traditional bodybuilding. 
 In order to reach the main workout area, members ascend a sculptural yellow staircase after passing through a narrow mirror corridor with a hexagon overlay, to access the locker area.